Link in bio selling fees compared for 2026
By Tayyab, founder of biolio3 min read
On some link-in-bio free plans, the tool takes 9% to 12% of every sale; paying monthly lowers or removes that cut. The plan you pick decides how much of each sale you keep, so it's worth comparing before you start selling.
Key Takeaways
- Linktree's free plan takes 12% of sales and Beacons' takes 9%. The fee drops to 0% on Linktree Pro ($17 a month) and Beacons Creator Plus ($30 a month).
- Stan Store takes 0% but has no free plan: $29 a month after a 14-day trial.
- biolio takes 0% on every plan, including Free, because buyers pay through your own payment link.
- Payment processing (for example Stripe's 2.9% + $0.30) applies on top, whichever tool you use.
Fees on each plan
| Tool | Fee on free plan | Cheapest paid plan | Fee on that plan | Cheapest plan with 0% fee |
|---|---|---|---|---|
| Linktree | 12% | Starter, $9/month | 9% | Pro, $17/month |
| Beacons | 9% | Creator, $10/month | 9% | Creator Plus, $30/month |
| Stan Store | No free plan (14-day trial) | Creator, $29/month | 0% | Creator, $29/month |
| biolio | 0% | Pro, $8/month | 0% | Free |
US prices with monthly billing: Linktree pricing, checked 1 November 2026 (free and Starter fees as read by Replug in October 2026); Beacons pricing plans and transaction fees, Stan Store pricing, checked October 2026; and biolio pricing. Annual billing is cheaper on most tools.
What this means in money
Say you sell a $20 ebook 50 times a month: $1,000 in sales.
- Linktree free plan: 12% is $120 a month.
- Beacons free plan: 9% is $90 a month.
- Stan Store: $29 a month, whether you sell or not.
- biolio free plan: $0 to biolio.
On top of that, Stripe would charge about $44 for those 50 sales (2.9% + $0.30 each), on any of these tools (Beacons help center lists the same Stripe rate).
The difference the table doesn't show
Linktree, Beacons and Stan run the checkout for you: the buyer pays inside their system and they deliver the file. That's convenient, and it's part of what the fee pays for.
biolio works differently. You add your own payment link from Gumroad, Payhip, Lemon Squeezy or Stripe, and the buyer pays you there. biolio never touches the money, which is why it has nothing to take a cut of. The trade-off: you set up your product on a payment platform yourself. Our guide on selling digital products from your Instagram bio walks through that setup.
How to choose
- You sell a lot and want everything in one place: a 0% plan on Stan, Linktree Pro or Beacons Creator Plus can pay for itself.
- You're starting out or sell now and then: a free plan with no cut keeps more in your pocket while you grow.
- You already use Gumroad or Payhip: you don't need a second checkout; a bio page that links to it is enough.
For tool-by-tool detail, see our comparisons of Linktree alternatives, Beacons alternatives and Stan Store alternatives.