Linktree alternative: what to compare before switching
By Tayyab, founder of biolio3 min read
Linktree is the best-known link-in-bio tool, and for many people it works well. People usually look elsewhere for one of three reasons: the selling fee on lower plans, the price of the plan that removes it, or wanting a page that looks less like everyone else's. Here's what to compare before you switch.
Key Takeaways
- Linktree takes 12% of sales on Free and 9% on Starter ($9 a month); 0% starts at Pro, $17 a month ($14 billed yearly).
- Linktree runs checkout for you; tools like biolio link to your own checkout and take nothing.
- Compare analytics, cancelling and refund terms, not just price.
- If you don't sell anything, Linktree's free plan may be all you need.
Linktree and biolio side by side
| Linktree | biolio | |
|---|---|---|
| Free plan selling fee | 12% | 0% |
| Cheapest paid plan | Starter, $9/month (9% fee) | Pro, $8/month (0% fee) |
| Plan with 0% selling fee | Pro, $17/month | Every plan |
| Checkout | Built in | Your own payment link (Gumroad, Payhip, Stripe) |
| Cancelling | From account settings | One click, email 3 days before renewal, 14-day refund |
Linktree prices from its pricing page, checked 1 November 2026, monthly billing; free and Starter fees as read by Replug in October 2026. biolio figures from biolio pricing.
Where Linktree does well
- It's the name most visitors recognize.
- Checkout and file delivery are built in.
- Recent reviews often praise quick support answers (Linktree reviews on Trustpilot).
What to check before you switch
1. What you pay per sale. Add up what 9% or 12% of your monthly sales comes to, and compare it with the $17 Pro plan and with tools that take nothing. Our link in bio fees comparison does this for a $1,000 month.
2. How checkout works. A built-in checkout is convenient. Linking to your own payment page is one more account to set up, and in exchange the bio tool takes no cut. See how to sell from your Instagram bio for that setup.
3. Analytics on the plan you'll use. Check how many days of click data you get and whether it shows where visitors came from.
4. How easy it is to leave. Look for one-click cancel, renewal reminders and a clear refund policy before you enter a card.
5. Moving your links. Count your links and products; most pages can be rebuilt in under half an hour. Check the free plan's limits on the new tool.
When to stay on Linktree
If you don't sell anything and the free plan covers what you need, switching saves you little.
When an alternative makes sense
If you sell digital products and don't want to pay $17 a month for 0% fees, or you want products in their own Shop tab and billing you never have to think about.